The Bedford

Prize

Winner in Sales Office Design
Company/Firm

Studio Paolo Ferrari
Designer

Studio Paolo Ferrari
Photo Credit

Joel Esposito
Location

Toronto, Canada
Project Date

2022
Client

By Burnac
Project Link

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Web URL

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The Bedford sales gallery is a guided sensorial and immersive approach, which unfolds through a series of spatial experiences. A succession of connected interior volumes continuously shifts from light to dark or expressive to understated – creating an experience that is informed by artistry, inventiveness, and an authentic sense of service and hospitality.

Our aim was to craft an immersive and memorable guest experience, one that expresses the sophistication of a private residence, while evoking a highly considered sales journey. The space provides an art gallery feel and the experience being tactile and intimate, one reliant on discovery and experience. The floor plan guides guests through a sequence of refined spaces, each celebrating a different aspect of the project in a way that engages and excites. The sales gallery interior is anchored by thoughtful design and effortless refinement, while balancing a respect for the past and the enthusiasm of the new.