Noke

  • Prize
    Winner in Retail Design
  • Company/Firm
    Ai Group Co., Ltd
  • Designer
    Tomo Huang
  • Photo Credit
    Eric Ho
  • Location
    Taipei, Taiwan
  • Project Date
    2023/5
  • Client
    JUT RETAIL DEVELOPMENT COMPANY LIMITED

Inspired by Zhang Daqian's landscape paintings, Noke displays abstract representations of mountain landscapes at various altitudes. Therefore, the first floor of this shopping center evokes the image of paddy fields. Ripples on a lake inspired the visual of the second floor. The lines and dots on the third-floor ceiling are modeled after light piercing through the needles of pine trees. Sea of clouds becomes the circles of the fourth floor. The fifth and sixth floors mix the ambiance of a mountain hut and of a mountain train station.
Noke prioritizes customer comfort by widening aisles and arranging products in clean and minimalist spaces. Its open layout creates visual appeal, but also eliminates subconscious hesitations caused by spatial divisions.
From flame-retardant wallpaper to robust melamine laminated board, building materials reflect a commitment to quality, ensuring safety and durability. The extensive use of windows enhances natural lighting, significantly reducing the need for artificial lighting during daylight hours compared to competitors. This aligns perfectly with the theme of natural mountain scenery, further enhancing the immersive experience for customers.


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